OLED is now coming to laptops, as it has become a standard feature on smartphones and TVs. Once again, Asus is at the forefront of innovation by introducing this technology on its new ZenBook 13 and it changes everything!

Anyone who has ever laid eyes on an OLED display knows how difficult it is to go back to an LCD panel. OLED technology offers virtually infinite contrast, vibrant colors, wide viewing angles, low power consumption and high peak brightness.

There is a “before” and an “after” OLED

The main reason for choosing an ultraportable is its versatility. It must meet the demands and do so with equal efficiency. This is precisely what makes OLED so strong. This technology adapts brilliantly to a wide variety of situations.

While LCD technology relies on conventional backlighting with LEDs positioned on the back of the device, OLED incorporates self-emitting pixels that light up individually. A full HD display like the ZenBook 13, for example, has several million LEDs, compared to only 50-60 LEDs for a conventional LCD. As a result, it’s much more precisely managed, with each pixel being turned off and on to achieve a very deep black and an eye-popping contrast ratio.

<!–[if IE 9]><!–[if IE 9]> La technologie OLED offre un parfait équilibre entre luminosité et contraste.

OLED technology offers the perfect balance of brightness and contrast.


This also means that the halo effect, the white haze around dark areas that we often see on LCD screens, is a distant memory. It’s no coincidence that the Asus OLED is certified to the VESA DisplayHDR True Black 500 standard, which provides a wide range of brightness from 0.005 nit to 500 nits. That range also means it can exploit HDR standards like no LCD can.

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Needless to say, Asus and gaming have a long history; OLED takes it to the next level with an ultra-fast response time of 0.2 milliseconds compared to an average of 10ms for LCDs and even up to 35ms for the most common IPS panels. This will obviously appeal to gamers looking for the best possible responsiveness, but it also ensures sharper text scrolling for office tasks and smooth rendering of fast-moving scenes for movie fans.

In this regard, special care is taken with color reproduction with 133% coverage of the sRGB space and 100% DCI-P3. The latter is commonly used in the cinema, it is the guarantee to obtain an authentic rendering and an accurate colorization for movies and TV series. The level of requirement is such that it obtained the certification PANTONE, for those which do not know, it is quite simply the absolute Graal as regards display of the colors. It is the assurance of having digital data as close to physical colors as possible to the point where video or photo professionals can work on it.

<!–[if IE 9]><!–[if IE 9]> Fin et délivrant de superbes couleurs, le Zenbook 13 est le compagnon idéal des nomades.

Thin and delivering great colors, the Zenbook 13 is the perfect companion for nomads.


Asus has also found a way to reduce eye strain by limiting blue light emissions by up to 70% compared to a conventional LCD panel. The eyes are preserved, the feeling of discomfort is reduced. This is obviously very important when you spend a lot of time on your computer, and it also helps protect the eyes of young people who are much more sensitive than adults.

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A breathtaking screen for a computer without compromise

The new ZenBook 13 UX325 and UM325 feature the latest advances in ergonomics, design and technology. The screen extends on all four sides with a metal finish that not only enhances the premium look, but also adds rigidity to the overall structure. The ErgoLift hinge slightly raises the back of the chassis for maximum comfort when typing, optimized system cooling and better speaker sound quality.

At just 13.9mm thin and weighing in at 1.14kg, it’s a great machine for nomads, mobile workers and students. The 67Wh battery gives it up to 13 hours of runtime and its fast-charging technology recovers 60 per cent capacity in 49 minutes. Asus has not skimped on connectivity, it connects easily (and without additional accessories) to the most common peripherals. On the menu are USB 3.1, USB Type-C with Thunderbolt, HDMI and even a microSD card reader.

<!–[if IE 9]><!–[if IE 9]> Une connectique complète.

Full connectivity.


Finally, we find under its hood the best of the best with Intel Core i7 or AMD Ryzen 7 processors, up to 16GB of RAM, 1TB of SSD. An infrared camera with facial recognition is also included to secure the system and make video conference calls.

It’s no longer a myth: until now, OLED technology has been reserved for televisions and smartphones, and it would be a shame not to take advantage of it!