On July 29, the latest report published by influential market research agency StrategyAnalytics showed that global smartphone shipments in the second quarter of 2021 increased 11% year-over-year with a total of 314.2 million units. This is the second highest annual growth rate in years (second only to +28% in Q1 2021).
Xiaomi flies in Q2 2021, is now the second largest smartphone manufacturer in the world
In Q2 2021, Samsung continues to maintain its leading position with a market share of 18.2%. However, Samsung’s annual growth rate (up 5.4% year-over-year) was the worst of the top five in the rankings
Strategy Analytics believes that strong competition and supply restrictions from Chinese manufacturers affected Samsung’s performance in the quarter.
Regardless, for the first time in history, Xiaomi ranks second in the world in Q2 2021. Its global smartphone shipments are 52.8 million units and its market share is 16.8%.
Among the top five manufacturers, Xiaomi has the highest annual growth rate (+85.3%). Xiaomi quickly and successfully captured the consequences of LG’s withdrawal in Latin America and Huawei’s non-presence in Europe.
It’s worth noting that Apple’s Q2 performance also hit a record high, with iPhone shipments of 47.4 million units, occupying a 15.1% market share. Emerging markets are playing an increasingly important role in Apple’s global growth.
StrategyAnalytics estimates that China surpassed the U.S. to become the largest single market for Apple’s iPhone this quarter for the first time in history. The iPhone 12 series that supports 5G continues to be popular with loyal iPhone fans.
Chinese manufacturers OPPO and vivo ranked fourth and fifth, respectively, with market shares of 10.6% and 10.0%. Both manufacturers posted double-digit annual growth rates, mainly from China, India and other foreign markets.
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29 July 2021 16:12
Price updated on: 29 July 2021 16:12
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