Sony ZV-E10: a video-oriented APS-C hybrid for vloggers and influencers

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Sony unveils the ZV-E10 camera, a hybrid with a large APS-C sensor. Separate from the Alpha range, it favours video use, especially for influencers, vloggers and youtubers.

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How the price chart works

In the summer of 2020, perhaps you followed the birth of the Sony ZV-1

in the photo market, a compact expert with a 1-inch sensor. With a well-developed video mode and advanced features built in to appeal to vloggers, streamers and influencers, it quickly made its mark. Building on this success, Sony is looking to ride the wave and unveil the ZV-E10.

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A new range for new usesWith

similar features, it differs from the previous compact expert mainly by the possibility of changing lenses and the presence of a larger APS-C type sensor. The ZV-E10 can thus be brought closer to the Alpha range which includes the Alpha 6100 (A6100) and Alpha 6400 (A6400

) hybrids, to quote only two examples. On the other hand, Sony makes it clear: the two ranges, each video or photo oriented on their own, will coexist.

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Aimed at “content creators”, a not always expert audience, the ZV-E10 is meant to be simple to access, but powerful. While it takes the general design of an Alpha hybrid, it also inherits features from the previous ZV-1

. Among them, the mode selection button, which replaces a more traditional barrel, allows you to choose the photo, video or a slow and fast video mode.

An easy-to-handle cameraBut

that’s not all, of course. The shortcut to quickly generate (or reduce) background blur is back, as is the shortcut to switch to product presentation mode. Auto face exposure is also included, just like on the ZV-1. Of course, the traditional face enhancements, notably to smooth the skin, are still there. Moreover, the sound recording with advanced microphone, composed of three recording modules, is also present. In addition, we find the rug… sorry, the windscreen of the ZV-1

compact.

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A quick word on the autofocus which Sony has made a specialty. In addition to the product presentation mode, the manufacturer promises a very fast theoretical execution speed of 0.02 s. A data that we had started to see from Sony with the presentation of theAlpha 6400 (A6400). Eye detection is included, but not animal detection, which is probably reserved for higher-end cameras. The touch screen can also be used to select the point and create transitions between shots.

Advanced features, but a classic spec sheet

By the way, the touchscreen is mounted on a swivel, a must-have for vloggers to better frame themselves on the spot. To attract social network users, a vertical mode is integrated to create content directly to TikTok or Instagram. This is especially useful since the ZV-E10 is live streaming compatible and can act as a webcam without additional software.

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The ZV-E10 in an upright position.

Sony

Getting back to slightly more technical specs, the ZV-E10’s APS-C sensor features 24.2 megapixels with an extended sensitivity range of ISO 50-51,200. The sensor is combined with Sony’s classic BionZ X processor. Burst speeds of up to 11 fps with exposure and focus on each frame. It almost goes without saying that the video mode is capable of shooting in 4K at up to 30 fps, while the FHD mode allows for slow motion shooting with 120 fps capture.

Advanced video settings are also available, including Hybrid Log-Gamma (HLG) or S-Log3 profiles. The former allows for HDR recording while the latter is very useful for post-production. Let us also note the absence of a 30 min limit for video recording. However, we will regret a 4K UHD mode unable to shoot at 60 fps.

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No sensor stabilization

Above all, it’s the sensor stabilization that’s sorely missing. This is especially true since the ZV-E10 is aimed at a video enthusiast audience who would have made good use of it. As on the Alpha range, it is to be bet that this function will be reserved for more high-end models such as a hypothetical ZV-E20 or ZV-E30. To be continued… Another lack, the tropicalization was not retained with the ZV-E10.

For the connectivity, the set is sufficiently complete to cover a wide range of uses. The wifi and the Bluetooth are well present and allow in particular to dock with a smartphone and to transfer images, even with a camera.c camera off. Headphone, microphone and HDMI sockets are well integrated, but we deplore once again the access to the memory card from the bottom. With a tripod or a handle, you have to dismantle everything to remove it. On the battery side, it will be possible to charge the ZV-E10 while shooting via the USB-C socket.

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Some lenses

Sony recommends using the E 10-18mm F4 ultra-wide angle zoom lens, which is ideal for bloggers. It also has the merit of being stabilized. For versatility, the SEL E PZ 18-105mm F4 G OSS is a good choice thanks to its wide focal length range. Finally, for studio work or to generate background blur, the stabilized E 35mm F1.8 fixed focal length has a wide aperture. Thanks to the E-mount shared between the brand’s APS-C and full-frame hybrids, Sony does not forget to mention that no less than 60 lenses are compatible.

Price and availability

There’s no exact date for the ZV-E10, which will be available in white or black, but Sony expects it to be available in August. The recommended retail price is €750 for the camera alone or €850 for the kit with the 16-50mm f/3.5-5.6 PZ OSS zoom.

Finally, Sony is renewing its contest for vloggers to win a ZV-E10. Entries are open until September 27, 2021.