The future of cars is autonomous driving. Within 10 years, vehicles driven by artificial intelligence will become widespread throughout the world. According to a study conducted by the international consulting firm McKinsey & Company, in 2030 15% of new registrations will be represented by self-driving cars and 55% by semi autonomous cars. According to the study, in 2030 there will be a total of 200 million autonomous or semi-autonomous cars circulating in the world.

This is the background for the project “Social Self Driving”, an Italian startup born from an intuition of engineer Luigi Mazzola (after 20 years in the Ferrari team with 14 world championships won, Mazzola is now an entrepreneur, executive coach and business trainer) and his two co-founders, who will begin in the coming weeks the first round of funding and development of the project, also strong of a patent of which it is the exclusive licensee.

It is a system of recording and profiling the driving style of the driver of a vehicle, which allows to replicate it later, setting it as a driving style to be performed for a vehicle with autonomous or semi-autonomous driving. In practice, a profile corresponding to a personalised driving style can be set up on an autonomous driving car, which can also be shared with other users through a special cloud platform. The system is able to learn the owner’s driving style. For example, the way he drives around corners, the way he positions himself on the road, the way he shifts gears and so on.

These aspects are recorded and the software is able to store them. The driving style, once memorized, is profiled and can then be replicated, or set as a driving style in the vehicle with autonomous and semi-autonomous management. A vehicle that will therefore proceed following the driver’s style. In short, with this system there will be the possibility to make the vehicle learn the driving style of the user and make it replicate it.

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It doesn’t end here. The novelty of this project is that the driving styles stored in the software can then be shared externally, allowing them to be used by other users on other vehicles equipped with the “Social Self Driving” app. It will therefore be possible to create a marketplace (a virtual shop) where car manufacturers, professional drivers, safe driving instructors, experienced drivers and public figures can market their own personalised driving programmes and driving profiles.

Social Self Driving, startup italiana vuole rivoluzionare l’idea di auto a guida autonoma<img src=” 1500w,×321.jpg 480w,×20.jpg 30w,×50.jpg 75w,×74.jpg 110w,×107.jpg 160w,×335.jpg 500w,×33.jpg 50w,×67.jpg 100w,×134.jpg 200w,×466.jpg 696w,×715.jpg 1068w,×420.jpg 627w” alt=”Social Self Driving, Italian startup wants to revolutionize the idea of self-driving cars” width=”1500″ height=”1004″ />

With Social Self Driving we can personalize our self-driving car and teach it to behave as if we were driving it. Or we could make it replicate the driving style of our idol – explains engineer Luigi Mazzola – and car manufacturers, professional drivers, safe driving instructors, celebrities and social influencers can create and review their own personalized driving programs and promote them directly in “Social Self Driving” for immediate download into the system, like any App”.

“Although the public is beginning, little by little, to get used to the idea of moving around in self-driving cars – says Francesco Zanazzi, co-founder – their complete acceptance is still a long way off and this represents a potential problem for car manufacturers who are investing in them. We are convinced that the possibility to interact more with these cars will allow them to quickly gain a great consensus among potential buyers”.

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“Social Self Driving – adds Guido Ciapponi, co-founder – has been conceived to be also a great Fan Engagement tool. Brands, car manufacturers, teams and sports personalities, or even anyone in the entertainment world who needs to consolidate an emotional relationship with their audience of fans, will benefit from this great market that is about to be born”.

The system was patented on April 22nd and the startup is about to begin the first round of funding to start development.

The system relies on hardware and software already normally present on vehicles with different levels of assisted or autonomous driving and integrates them. Sensors of steering angle, torque applied to steering, steering speed, action on accelerator and brake pedals, yaw, roll and pitch angles, lateral and longitudinal acceleration. In addition to the sensors, visual, sonar and radar signal processing software allows these vehicles to understand the surrounding environmental situation. Through the recording of data made on these sensors, a driving style is profiled. The driver of the self-driving or semi-autonomous vehicle can subsequently set this driving profile.

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