Google is updating its rules for the Play Store, and sugar dating apps will be the ones to pay for it as of September 1. The promotion of paid relationships will be banned.
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Google has decided to introduce new rules regarding the sexual nature of apps on its Play Store. The new rules are aimed at dating apps that offer paid exchanges between users. These measures will come into effect from September 1, 2021.
“We are updating the Inappropriate Content Policy to set new restrictions on sexual content, including banning content that promotes paid relationships (such as sugar dating),” the dedicated developer support reads.
And there are dozens of them, such as Elite, SDM or Spoil, as well as many derivatives of the term sugar daddy, which explicitly refers to rich men ready to spend money. Most of these apps present themselves as classic dating apps (Tinder, Bumble, Happn…) but they don’t hide their particularity: putting people in touch with each other against the promise of financial compensation.
These applications do not interfere in the transactional process, but will still have to fall in line by not promoting this particularity, under penalty of eviction from the app store.