While drone delivery is still far from being democratized, companies such as Amazon, Wing, UPS, or even the Post Office, are constantly digging in this direction. In this period of health crisis, drone deliveries have exploded, but are still minimal today.

However, the market is still growing, and continues to attract new companies. This is the case of Flytrex, a startup that offers ultra-fast drone deliveries (in 5 minutes according to what is indicated on the website). Flytrex has set up several contracts with some major retailers such as McDonald’s, Starbucks, or Walmart to offer express deliveries.

A simple but unusual concept

So far, nothing very impressive, the concept remains quite simple, and far from being essential. However, everything changed last weekend, when a TikTok video in which we can see @brithiq, a Starbucks customer, receiving her order by drone went viral and collected more than 2.2 million views and several hundred thousand reactions.

This video shows a Flytrex drone delivering a Starbucks package in the middle of a field. For the moment, Flytrex is only available in certain locations in North Carolina. In terms of operation, it is close to what Uber Eats and Deliveroo offer, except that instead of delivery men, drones do the delivery.

Once the delivery is paid for, and the drop-off point is selected, all you have to do is wait, with the possibility of checking the drone’s progress on the dedicated application. On his TikTok account, @brithiq posted other similar videos ordering from McDonald’s, or from a Japanese restaurant present on the Flytrex app.

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In March 2021, Flytrex raised $8 million to continue to expand its business in the U.S. and potentially worldwide after that. For now, Flytrex is getting a lot of exposure on social media thanks to @brithiq’s video, and plans to take advantage of it.

@brithiqFirsttime trying drone delivery & we ordered Starbucks! At the local delivery spot. ##starbucks ##drone ##dronedelivery ##fayetteville ##vanillabean

original sound – Brithiq