Many still remember it. On April 25, 2020, in the midst of lockdown, over 12 million Fortnite players attended a one-off concert by American rapper Travis Scott.
In the fantasy of the parallel virtual world, the hit video game was growing in popularity with living spaces, events, far exceeding the classic video game usage. The Fortnite metaverse was there.
A year later, the health situation no longer follows the same trajectory for Fortnite and players are no longer confined for the most part. The real world is open again. The Fortnite license has regained its footing, the walls have redrawn between the video game and the social platform.
Yet from August 6 to 8, a new exceptional event has just been planned by Fortnite’s publisher, Epic Games. The program, called “Rift Tour” will be very comprehensive and will address all time zones. A virtual concert is planned.
More than a year after Travis Scott, this new event will be an opportunity to discover a new star on the virtual stage of the – not so fictional – world of Fortnite. No details are available but the standard will be high, if recent official announcements are to be believed.
Epic Games says “a musical journey into magical new realities where Fortnite and a giga-star will meet.” Enough to hold players’ attention and evoke the idea of an event in a dreamy metaverse once again.
According to rumors, the headliner chosen could be singer Ariana Grande. In order not to make players lose patience, Epic Games says they will reveal the artist’s name and lineup on August 2, which is next Monday.
Where is Fortnite headed?
As of July 2021, Fortnite is in its seventh season. Its publisher is not in the habit of being transparent about the popularity figures of its game. In 2020, it revealed that it had 350 million open accounts (players can create several accounts).
In May, we learned, on the other hand, that the game’s revenues were exceptional. Between 2019 and 2020, Fortnite had generated more than 10 billion dollars according to official figures, published in view of the lawsuit between Epic Games and Apple on the battle of the commissions of the App Store.
The topic of the metaverse and Fortnite’s openness to use beyond video games is still very much alive. The health crisis has particularly reinforced the strategy and accompanied the jorers to accept this opening of the game to events straight from real life.
In December 2019, the CEO of Epic Games Tim Sweeney had engaged with a tweet to say the least explicit. In response to an internet user, who asked him if he saw Fortnite as a game or a platform, he replied:
“Fortnite is a game. But please ask me that question again in 12 months.”
A year passed and unsurprisingly, Tim Sweeney was asked again. On December 26, 2020, he replied, “Fortnite is a game… first and foremost. But with every update and every new creative map, it’s getting closer and closer to being a place and a platform. 2021 will be a very interesting year for that!”.
Will we be treated to an even more immersive virtual concert experience, a year after Travis Scott’s stellar performance? To be continued.
Fortnite is a game…primarily. But with every update and every new creative map, it grows closer towards being a place and a platform. 2021 will be a very interesting year for this!https://t.co/arYubTL799
– Tim Sweeney (@TimSweeneyEpic) December 26, 2020