The metaverse is the new project on which Mark Zuckerberg’s company is focused. That’s why it has changed its name to “Meta”.

For the moment, the metaverse is still a project. However, the company is already selling the equipment that will serve as a gateway to this virtual world: the AR/VR products developed by the company’s Reality Labs.

As noted in an article published this week by our colleagues at Business Insider, when Meta presents its quarterly results on February 2, it will reveal the financial performance of Reality Labs.

In the meantime, analysts are already making predictions about it. And apparently, just from sales of its virtual reality headsets and other hardware products, Meta is reportedly already generating nearly $3 billion in revenue.

Dan Morgan, vice president of Synovus Trust, reportedly predicts that Meta’s AR/VR products could have generated $2.7 billion by 2021. Another analyst, Mark Mahaney of Evercore ISI, meanwhile, would predict that Meta’s AR/VR revenues in 2021 could be $2.8 billion, a 50 percent increase over 2020.

But these predictions may be a bit too conservative. For its part, IDC estimates that Meta shipped as many as 6.8 million virtual reality headsets in 2021, up from 3.5 million in 2020, again according to Business Insider.

In any case, it would seem that Meta’s AR/VR business has been performing very well over the holiday season. Indeed, just after Christmas, the Oculus application climbed to the first place in the App Store (probably in the US), according to this journalist from the UploadVR site.

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However, Facebook does not expect to generate “much” profit with the hardware

It should be noted that in the business model of Meta’s metaverse, the company sells the hardware that will allow access to this virtual universe. Nevertheless, the margins of the group will certainly be very small.

Indeed, Mark Zuckerberg has already announced that he wants the prices of the hardware to be as low as possible. So, instead of selling expensive headsets to make profits, the company should rather focus on its services.

In fact, Meta is already imagining how it could transpose the business model of its social networks into the metaverse. “Obviously, you could do something similar [to existing ad targeting systems] in the metaverse – where you’re not selling eye-tracking data to advertisers, but in order to understand whether people are interacting with an ad or not, you need to be able to use data to know,” said Nick Clegg, the group’s head of international business, in an interview with the Financial Times.

It should also be remembered that Meta is already interested in NFTs. And it is still possible that this technology could become a source of income for Meta and for the creators in this metaverse.