Decidedly, Google does not see the end of its legal proceedings in Europe. In June 2017, the European Union fined the Mountain View firm €2.4 billion for anti-competitive practices in the price comparison market (via Google Shopping). This is one of the three cases targeting the tech giant on the old continent.

Google did not accept this sanction and therefore decided to appeal. This appeal has just been rejected by the European Court of First Instance on Wednesday 10 November. The Luxembourg-based court found that the company had ” abused its dominant position by favouring its own product comparator over competing ones “.

Google multiplies legal actions

The story may not end there, as the company still has the possibility to challenge this sanction by taking its case to the Court of Justice of the EU.

As a reminder, this case dates back to 2010 when several complaints were filed against the search engine, including from TripAdvisor and the French company Twenga. The European justice was then not content to condemn Google to the payment of a fine. The latter was also required to remedy the problem denounced by its competitors.

The firm has therefore made changes in its search results, as AFP recalls, but its rivals believe they are still treated unfairly. As the news agency recalls, Google has always denied these accusations in block. The company even estimated in 2017 that it risked to curb innovation.

However, the troubles of the Tech giant do not stop there. The EU also fined Google €4.34 billion in 2018. The company is said to have taken advantage of the strength of its Android operating system to entrench the hold of its search engine and browser. Once again, the Mountain View firm did not let itself be defeated and appealed the decision.

In any case, the vise is tightening more and more on the company. A regulation project is being discussed in Europe. The Digital Markets Act (DMA) specifically targets companies such as Google, Apple, Facebook, Amazon, Samsung, and Microsoft. Among the measures being considered is the idea that they will no longer be able to promote their own services on their devices or platform.