Piracy is not in crisis. In a report published last May, the High Authority for the dissemination of works and the protection of rights on the Internet (Hadopi) highlighted the rise of illegal streaming sites in France in 2020. On average 12.7 million people visited these portals, i.e. 24% of the population.
The distribution of pirated content can also sometimes take place on established platforms such as YouTube, Twitter and Facebook, but this is much more difficult because these platforms use technologies to identify illegally shared content.
A tool to automatically spot and block infringements
Mark Zuckerberg’s company has just joined the system for protecting works on community platforms initiated by the Association de Lutte contre la Piraterie Audiovisuelle (ALPA), under the aegis of the Centre national du cinéma et de l’image animée (CNC).
The scope of this partnership is clearly stated by those involved. Thus, ALPA will use the web giant’s video rights identification and management tool dubbed “Right Manager” to ” automatically identify and block infringing videos on the Facebook and Instagram platforms. “
ALPA added: “At a time when the creative industry must rise again and respond to the strong challenges of transforming consumption patterns that the health crisis has accentuated, it is more essential than ever to strengthen the fight against piracy, estimated at €1.3 billion, in the service of artists, talent and culture. “
On Facebook’s side, they are also delighted with this partnership which should ” allow artists to promote their works while guaranteeing the protection of copyright to which we are so attached.” Edouard Braud, Facebook’s Director of Media Partnerships for France and Southern Europe, rightly points out that ” this partnership demonstrates our strong commitment alongside cultural players and rights holders in France to protect and support cultural creation. “