BlackBerry has been preparing its comeback for some time now. And it is the most normal thing in the world, if we take into account that other historical brands, such as Nokia and Motorola, after having completely disappeared and been written off as lost, have returned to the market and, although they face enormous competition, they are knowing how to play their cards to maintain a worthy position in the market. Not only the great rock bands are entitled to their revivals, if The Who can return to the stage, BlackBerry can also return to the shelves of phone stores, and I’m very happy about both.

In any case, as I commented, the news of BlackBerry’s return is not new, in fact it already had a first return to the market at the end of 2016, curiously from the hand of TCL Communication Technology Holdings Ltd, also responsible for the return of Alcatel. However, this operation did not go well, so BlackBerry “died” for the second time at the beginning of last year, in what seemed like its definitive farewell.

Not so, only a few months later, in August last year, we learned that Onward Mobility and FIH Mobile Limited (a subsidiary of Foxconn) had reached an agreement with BlackBerry to design and market smartphones with the historic and prestigious brand. A risky bet, but if it manages to recapitalize the prestige that the brand had at the time, it could score the necessary success to win a place in such a competitive market.

The announcement, as I said, came in August last year, and earlier this year we had news again, although they kept declaring their intentions to return soon, initially targeting the European and North American markets, and according to rumors the return would occur with at least two smartphones. However, this information did not come directly from BlackBerry’s new owners, but from market analysts. On the company’s side, radio silence.

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Now, at last, there has been a move on the part of BlackBerry, although I’ll tell you that it is not remotely what many would have imagined. And we’re not talking about dates or specifications. What the company has done is to open a pre-registration for those users who, a priori, are interested. A somewhat surprising measure, because the only thing we know at the moment is that they will have physical keyboard, which will prioritize security and privacy, and will have 5G connectivity.

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In the form, as you can see, you will have to indicate your personal and professional details, the number of units you would be interested in purchasing and which operator you intend to use it with. In exchange for this pre-registration, which is not a commitment to buy, BlackBerry will inform you about their plans and you can also send your feedback, which they say will be taken into account in the final design of their terminals.

It seems that Onward Mobility and FIH Mobile Limited want to measure very well the steps they take in this return of BlackBerry, and a first sample of the interest generated by its return could be a good thermometer. However, if we are realistic, it is hard to think that many users, and especially companies, which seems to be the market to which it aspires the most, are going to get involved in a project of which, for the moment, we know so little.

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